Softline Home Fashions has always had a profound commitment toward ensuring a better future for the environment.  So in the spirit of Earth Day, we thought we’d provide you with a few quick eco-friendly tips for your home!

1. This may seem like a no-brainer, but search for eco-friendly materials when decorating with fabrics!  Like our Evidence of Evolution collection – upholstery, pillows and drapes are now being made with eco-friendly technologies, such as the use of RePET recycled materials and the Ecoya dyeing process.
2. Purchase vintage or antique furniture.  This prevents pieces from ending up in a landfill and avoids new furniture manufacturing.  If you do opt for new furniture, make sure you look for FSC certification, low VOC’s and furniture made from recycled materials.
3. Looking for a natural pillow alternative? ApartmentTherapy.com suggests going with these 10 choices to stay green without sacrificing your sleep:- Horse Hair
   - Green tea and silver infused
   - Buckwheat
   - Millet
   - Hemp
   - Natural Latex Rubber
   - Wool
   - Kapok
   - Natural Shredded Rubber
   - Duck Down
4. Go green, literally!  Decorate your spaces with plants and clay pots.  Plants not only add texture, design and aesthetics, but they clean the air inside of your home.
5. Instead of replacing curtains for a new look, consider using non-toxic dyes to change your current curtain colors. For ways on making natural dyes from plants, click here.

And for more ways to go green today, check out this article by MSNBC that provides you with 18 painless ways to go greener: “Easy Ways To Go Green For Earth Day.”

LOS ANGELES, CALIF. and LAS VEGAS, NEV. – Softline Home Fashions, the country’s leading importer and distributor of decorative fabrics, ready-made curtains and pillows, will soon eclipse the bright lights of Vegas at the upcoming Las Vegas Market tradeshow, where the company will showcase its wares to tens of thousands of people from more than 100 countries.

Trends and innovation are everything in the constantly evolving world of home decor. In its fifth and most promising year, the Las Vegas Market comprises more than 1,500 industry heavies who will gather to examine the “fabric” of what’s in and what’s out. The prestigious tradeshow features a veritable cornucopia of high-end products from around the world – the perfect environment for Softline to impart their industry insights upon their discerning peers.

One of the many distinguishing characteristics of Softline as a business is its commitment to environmental consciousness. The company recently unveiled a line of eco-friendly products, called Evidence of Evolution. Made exclusively from recycled, “green” materials and using specialized dyeing processes, the collection pairs a reduced carbon footprint with the chic luxury for which Softline is known.

As the pride of co-founders and brothers Jason and Rodney Carr, Softline has earned a reputation for delivering an unparalleled selection of world-class fabrics and home fashions to its clientele. The Las Vegas Market is just another step toward Softline Home Fashions’ inevitable domination of a growing and increasingly discriminating global market.

Visit Softline Home Fashions at the Las Vegas Market at Booth# B270-47. For more information, visit www.softlineonline.com.

About Softline Home Fashions Inc.
Softline Home Fashions Inc. is the leading importer and distributor of home decorating fabrics, ready made curtains and decorative pillows. The company provides an unlimited selection of the finest quality fabrics gathered from all corners of the globe, as well as an exclusive and innovative eco-friendly green line called Evidence of Evolution. Headquarters are in Gardena, Calif. and have expanded to Montreal, Canada. For more information, visit www.softlineonline.com.

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Pantone recently announced Turquoise as the 2010 Color of the Year and to commemorate this ‘colorful’ occasion, we wanted to share some quick tips on how to brighten your home with this brilliant color.

The color turquoise evokes thoughts of the Caribbeans – white sandy beaches and calm, tropical waters. So it’s no surprise that during our economic recession, the color would be deemed as the hue of the year. It definitely brings an uplifiting and playful personality to any room.

How to Use Turquoise in Your Home

• In the Main Room – Turquoise as a main color in a room can be “too heavy.” Try using it as an accent color on a wall, on lampshades, vases, candles, or with curtains and throw pillows.

• Bathroom – Use the color to give your washroom a little “splash” with turquoise soaps, frames, pictures, towelettes, etc.

• Utilize the color on a larger scale to create a vintage or a cool, modern look. Tall china cabinets can be painted turquoise, as can fourposter beds to create a focal point in a room.

Color Pairings

• Neutrals & Browns – With both warm and cool undertones, turquoise adds a splash of excitement to neutrals and browns; also works well with shades of gray

• Deep Blues – When paired with deep blues, turquoise creates a classic maritime look

• Greens – Liven up any room by pairing turquoise with greens

• Yellow & Chartreuse – Turquoise becomes trendy when paired with these bright, distinct colors

Softline has an array of unique turquoise patterns that may liven up your current living space. Here’s just a few of many samples:

Natura
Natura is a contemporary cross dyed modern flock.
Made of 70% polyester 30% cotton
Available in ready made curtains, decorative pillows and by bolt

Pasha
Pasha is a modern embroidered slub taffeta.
Made of 50% polyester   50% nylon
Available in ready made curtains, decorative pillows and by bolt

Introducing a new Softline color to the turquoise family:

Netherwood

We recently joined Twitter to help our customers and fans keep updated on our new projects, company news and of course, just interact with YOU, our biggest supporters.

Help us reach 100 followers! Follow us @softlineonline!

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With 2010 just around the corner, now is a good time to look into what the new year holds for the fabrics and home furnishings industry.

Check out the 2010/11 textile trend report from Heimtextil, one of the industry’s biggest international trade fairs, in Frankfurt, Germany:

Hypernature

Hypernature transports the freshness of nature to the big city

Here, fresh, urbane colours are combined with shades of smog. This brings a new strength and energy to city life and creates harmony involving sensuality and innovation. Hypernature builds on transparent materials with natural fabrics like soy and bamboo. Thanks to the use of tone-on-tone embroidery, Beneficial innovations gives somewhat modern, rational elements a hint of warmth and is sensual and ingenious as a result. In Organotech a touch of freshness makes the symbiosis with nature evident. Hybrid materials bring more poetry to the furnishings, creating shadow effects through the layering of fabrics and light. Layering reality transports a creation consisting of soft, bright, luminous structures, layers and delicate sensory illusions, the emphasis here being on bringing reality and poetry closer. (read more…)

Founders of Softline Home Fashions
Rodney & Jason Carr