Softline would like to wish our friends and families
a safe and memorable new year!

To our customers & employees:
We couldn’t possibly reflect on this year and not thank you for your continued support, endless effort and contributions. Thank you for your business, as you are all very special to us.

Here’s looking to a successful 2010!

With 2010 just around the corner, now is a good time to look into what the new year holds for the fabrics and home furnishings industry.

Check out the 2010/11 textile trend report from Heimtextil, one of the industry’s biggest international trade fairs, in Frankfurt, Germany:

Hypernature

Hypernature transports the freshness of nature to the big city

Here, fresh, urbane colours are combined with shades of smog. This brings a new strength and energy to city life and creates harmony involving sensuality and innovation. Hypernature builds on transparent materials with natural fabrics like soy and bamboo. Thanks to the use of tone-on-tone embroidery, Beneficial innovations gives somewhat modern, rational elements a hint of warmth and is sensual and ingenious as a result. In Organotech a touch of freshness makes the symbiosis with nature evident. Hybrid materials bring more poetry to the furnishings, creating shadow effects through the layering of fabrics and light. Layering reality transports a creation consisting of soft, bright, luminous structures, layers and delicate sensory illusions, the emphasis here being on bringing reality and poetry closer. (read more…)