Press Release: Softline Home Fashions Scales New Heights at High Point Market

CONQUERING THE SUMMIT
- Softline Home Fashions Scales New Heights at High Point Market -

On April 17, Softline Home Fashions, the leading importer and distributor of decorative fabrics and ready made curtains and pillows, will take part at High Point Market, the largest furnishings industry trade show in the world, boasting the world’s most comprehensive product selection.

Set against the beautiful landscape of High Point, N.C, Softline will be revealing an entirely new line called The Element Collection, as well as a luminous new design called Sandridge Collection, a striped poly-cotton blend available in 22 different styles. Softline will also offer a vast array of decorative pillows.

High Point Market, the world’s home for home furnishings, exposes the newest home trends and business best practices with leading researchers and industry experts. The event plays host to more than 160 leading buyers, representing more than seventy of the industry’s leading companies, of which Softline is at the very fabric and furnishing forefront.

In an increasingly competitive market, particularly under the constraints of the current economy, the industry may be reinventing itself. Softline is no stranger to change; they have consistently molded their products to an evolving world to meet the fierce, uncompromising demands of a growing, discerning clientele.

Visit Softline’s showroom, April 17- 22, 2010, at Suites at Market Square (Space #G-1042). For more information, visit www.softlineonline.com.

###

Media Contact:
Eileen Koch
Eileen Koch & Company INC.
310.441.1000
eileen@eileenkoch.com
www.eileenkoch.com

New for Spring 2010:
Sandridge
A collection of striped, linen-look, cotton-poly curtain fabrics
(22 varieties, available by the bolt or as ready-made curtains)