Archive for January, 2010

LOS ANGELES, CALIF. and LAS VEGAS, NEV. – Softline Home Fashions, the country’s leading importer and distributor of decorative fabrics, ready-made curtains and pillows, will soon eclipse the bright lights of Vegas at the upcoming Las Vegas Market tradeshow, where the company will showcase its wares to tens of thousands of people from more than 100 countries.

Trends and innovation are everything in the constantly evolving world of home decor. In its fifth and most promising year, the Las Vegas Market comprises more than 1,500 industry heavies who will gather to examine the “fabric” of what’s in and what’s out. The prestigious tradeshow features a veritable cornucopia of high-end products from around the world – the perfect environment for Softline to impart their industry insights upon their discerning peers.

One of the many distinguishing characteristics of Softline as a business is its commitment to environmental consciousness. The company recently unveiled a line of eco-friendly products, called Evidence of Evolution. Made exclusively from recycled, “green” materials and using specialized dyeing processes, the collection pairs a reduced carbon footprint with the chic luxury for which Softline is known.

As the pride of co-founders and brothers Jason and Rodney Carr, Softline has earned a reputation for delivering an unparalleled selection of world-class fabrics and home fashions to its clientele. The Las Vegas Market is just another step toward Softline Home Fashions’ inevitable domination of a growing and increasingly discriminating global market.

Visit Softline Home Fashions at the Las Vegas Market at Booth# B270-47. For more information, visit www.softlineonline.com.

About Softline Home Fashions Inc.
Softline Home Fashions Inc. is the leading importer and distributor of home decorating fabrics, ready made curtains and decorative pillows. The company provides an unlimited selection of the finest quality fabrics gathered from all corners of the globe, as well as an exclusive and innovative eco-friendly green line called Evidence of Evolution. Headquarters are in Gardena, Calif. and have expanded to Montreal, Canada. For more information, visit www.softlineonline.com.

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Softlne co-founders and CEOs, Jason & Rodney Carr,
will be airing LIVE tomorrow on
MyFOX New York
@ 10:30AM (ET)!

Be sure to catch their interview as they discuss Softline and offer business advice & strategies!

To view the interview, visit:
http://www.myfoxny.com//subindex/good_day_ny/good_day_live_online

Rodney & Jason Carr

Pantone recently announced Turquoise as the 2010 Color of the Year and to commemorate this ‘colorful’ occasion, we wanted to share some quick tips on how to brighten your home with this brilliant color.

The color turquoise evokes thoughts of the Caribbeans – white sandy beaches and calm, tropical waters. So it’s no surprise that during our economic recession, the color would be deemed as the hue of the year. It definitely brings an uplifiting and playful personality to any room.

How to Use Turquoise in Your Home

• In the Main Room – Turquoise as a main color in a room can be “too heavy.” Try using it as an accent color on a wall, on lampshades, vases, candles, or with curtains and throw pillows.

• Bathroom – Use the color to give your washroom a little “splash” with turquoise soaps, frames, pictures, towelettes, etc.

• Utilize the color on a larger scale to create a vintage or a cool, modern look. Tall china cabinets can be painted turquoise, as can fourposter beds to create a focal point in a room.

Color Pairings

• Neutrals & Browns – With both warm and cool undertones, turquoise adds a splash of excitement to neutrals and browns; also works well with shades of gray

• Deep Blues – When paired with deep blues, turquoise creates a classic maritime look

• Greens – Liven up any room by pairing turquoise with greens

• Yellow & Chartreuse – Turquoise becomes trendy when paired with these bright, distinct colors

Softline has an array of unique turquoise patterns that may liven up your current living space. Here’s just a few of many samples:

Natura
Natura is a contemporary cross dyed modern flock.
Made of 70% polyester 30% cotton
Available in ready made curtains, decorative pillows and by bolt

Pasha
Pasha is a modern embroidered slub taffeta.
Made of 50% polyester   50% nylon
Available in ready made curtains, decorative pillows and by bolt

Introducing a new Softline color to the turquoise family:

Netherwood

Opulent fabrics add comfort and luxury to a home, but at what cost to the environment?  Softline is spearheading the movement toward eco-friendly home decor with Evidence of Evolution (EOE), a line of ‘green’ products that are equal parts sustainable and fashionable.  Below are two curtain designs from our developing EOE line.

‘Envy,’ a circle-embroidered curtain made from inherently fire-retarded, 100% recycled polyester.  Available in antique gold, bisquit, champagne, chocolate, copper, cream, merlot, sky, and soft gold.

‘Bamboo,’ made of 100% matchstick bamboo.  Available in 84″ and 96″ panels and valances, in oak and walnut colors.

We recently joined Twitter to help our customers and fans keep updated on our new projects, company news and of course, just interact with YOU, our biggest supporters.

Help us reach 100 followers! Follow us @softlineonline!

Also, be sure to check us out on Facebook and become a fan for more updates and photos!

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